Absurd Statement

I'm in Starbucks, which, for reasons unclear to me, we call "Starby's" or "Starbs."

The advertisement sign reads:

Wishing is what makes the holidays the holidays.

No, no, no.

It's factually wrong, etymologcally wrong, and also meaningless. Literally ripping out meaning while trying to convey a feeling that will entice me to purchase flavored coffee.

(Now, I'm a total hypocrite. They just offered me a sample of peppermint mocha coffee and I accepted without hesitation.)

So much for that keen observation bordering on rant.